Video Marketing

If a photo is worth thousands of words, how much more valuable is the video? This is the basis of video marketing, a marketing strategy that integrates attractive videos into your marketing campaigns

Video marketing can be used for everything from building customer rapport to promoting its brands, services or products. In addition, video marketing can work as a medium for customer's testimonials, promoting live-stream events and distributing viral content. On the surface, the method of video marketing is very simple: your brand creates videos that promotes your company in some way, increases sales, increases awareness of your products or services, or connects your customers. In practice, this is a bit more complex. Like many of your marketing efforts, video marketing data is driven, so you want to keep tabs on different metrics and track customer engagement.

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  1. To develop your video marketing strategy, you would like to:
  2. 1. You need to specify some budget for video - at least, decent tools, good editing software, and video marketing guru (or, better, team) - as well as the time to build it.
  3. 2. Tell your stories. Storytelling is never as important as it is in the video, so brainstorm: What stories do you want to tell? How do you tell them?
  4. 3. Include. It is not enough just to tell your stories; You need to engage your audience while doing this. How would you make your stories interesting? What will hook your audience?
  5. 4. Keep it short. There is no fixed length for marketing video (although there are recommendations), but the general rule is that less is better. Be ruthless with your editing. Cut, cut, chop everything out. Note that the span is low, so what you get, make the best of it.
  6. 5. Publish your video remotely - uploaded to your website embedded on Google-owned YouTube and all your social media channels.

Benefits of Video Marketing

The video helps you connect with your audience. Today, many of the company's marketing efforts are designed to help build trust. The video is a bridge that shows the links you say that you are really in, so that customers can become co-workers behind the curtain and learn your brand. The video is an SEO gold mine, which helps to increase backlinks on your site, increase likes and share (which can affect search ranking) and increase traffic to your site. And do not forget that YouTube is owned by Google, so make sure to post your video with the YT and tags, key tags of the keyword!

Promote video information retention. If your customers hear a few, they are likely to maintain about 10% of that information three days later; On the contrary, if they hear what happens with relevant imagery, then they will maintain an average 70% of that information three days later.In 2020, video content will be 72% of estimated online traffic. Your Customers would also like the video, which means that good video marketing can attract new visitors.

What it does?

Increases engagement

Visual content is the key to greater engagement, especially when the video is too much to be shared on social media. Compared to the audience blogs or related social posts, there are almost 10 times more chance of engaging, sharing, and commenting on video content. In fact, the video on the Facebook Business page raises the number of end users to 33%.

Adds personality to your brand

Sure a picture may be worth a thousand words, but even a small video can say millions for your brand. Video companies are perfect for branding and actually increases brand awareness up to 52%.

Plan and Services

Services Basic Premium Business Enterprise
Video Creation 2 3 4 8
Video Length Up to 90 seconds Up to 2 minutes Up to 3-4 minutes Up to 3-4 minutes
Video Posting
Platforms Covered 1 2 3 5

Video Promotion

Services Basic Premium Business Enterprise
On Social Media Platforms
Youtube Channel Creation
Daily Motion Channel Creation
Vimeo Channel Creation
Veoh Channel Creation
Metacafe Channel Creation
Daily Motion Channel Promotion
Vimeo Channel Promotion
Veoh Channel Promotion
Metacafe Channel Promotion
Increase in Subscribers
Email Support
Chat Support
Phone Support

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