Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

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The basis behind email marketing is that you create a list of customers who wants to hear from you. Then you regularly market them by email so they can stay on top and buy more. You may be reading this thinking that email marketing has already reached its peak, that everybody is doing it, and you may not have to worry too much because these days everyone complains that they crowd is inbox. But be assured, email marketing is a strategy that you should not ignore. Email newsletters that deliver real value are still read, saved, shared, and clicked by the people. Plus, email marketing is a great way to stay in touch with your audience, increase brand exposure, value and enhance your rights.

Email marketing can help your business grow:

1. Save valuable budget

Save money and some trees! By digital, you will avoid printing, paper, envelopes, mail handling, and postage expenses. In addition, with an email newsletter you can work with a designer, a custom newsletter template that you can use over and over, and get your message much faster than the good old snail mail.

2. Increase Brand Identity

Get your brand image and name in front of your audience more often by including your logo, tagline, colour palette, and brand graphics in your email communication template design. Seeing your brand elements in every issue will create brand awareness and recognition - even if they look older for one second.

3. Connect with your target market

Email marketing helps you keep in touch with your audience, keeping your mind on a regular basis and at the tip of their tongue. It ensures that when your services, products, or programs are needed, they will buy from you or contact your friends, family, colleagues, and you.

4. Increase your credibility

Continuous, quality email marketing which is relevant, on-topic and worth the price, will help you gain and grow your target market trust, making it very easy for you to promote and sell your products and services.

5. Educate your current customers

Your email newsletter is a great place to keep what your customers have in your business. By sharing what you are working on and who is working on, you can make them aware of those products, services and the programs available to them - and perhaps they are hired to keep you from hiring or buying from you again.

6. Attracting new opportunities

Publishing e-mail newsletters can help you generate new opportunities like strategic partnerships, joint ventures, media interviews, spoken engagement, and more. All this takes the right person to see your message at the right time - and the opportunity does not get even from a customer, but from someone who was sent to your e-zine.

7. Create new streams of income

You can also use your email newsletter as an affiliate, products, programs and services that you have used yourself or believe in and earn commission on sales made by your referrals. Once your list gets big enough, you can also sell ad space in your e-zine.

8. Expand your network

Email marketing helps you to build your list by allowing you to develop your network and capture the email address via the Website Opt-in box. By entering their names and emails, visitors allow you to market them by email and offer them by email. Remember to promote your email newsletter through social media, on your website, in products, and even in your email signature.

9. Organize Your Industry Knowledge

On a topic, a series of articles written for your email newsletter can be repurchased in a free audio for an e-book, whitepaper, guide, or even content marketing. You may use your email newsletter for testing of content topics, subject lines, headlines and more, then turn your most loved and liked content into an information product.

10. Reach wide audiences

Get your website newsletter back to your website by promoting recent blog posts in each issue to attract new visitors through social media.

Plan and Services

Services Basic Premium Business Enterprise
Average Business Growth Per Quarter 5-10% 10-20% 20-30% Above 30%
Campaigns Per Year 4 6 8 12
Custom Branded Templates 4 6 8 12
Template Design & Layout
Email Creation
Email Merge & Tracking
Constant Contact Account Set-up
Strategy Discussion
Regular Consultation
List Management

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