More specifically, what is seen on the page and where the advertiser's ad rank is based, the metric calculated by multiplying two key factors - the CPC bid (an advertiser who is willing to spend the maximum amount) and the quality score ( Which takes a value) between your click-through rate, relevance and landing page quality, among other factors). In return, your Quality Score affects your actual cost per click or CPC. This system allows advertisers to reach potential customers who fit their budget.Managing your pay-per-click campaigns is also a very important factor. Once you create your new campaign, you need to regularly manage them to make sure that they remain effective. In fact, the Regular Account Activity on your account is one of the best predictions of success. You should continually analyze the performance of your Google ads and your AdWords account - even make a big difference in just 20 minutes a week - and you can make the following adjustments to optimize your campaigns: